| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | 2069 | Mountain Man Brewing Co.: Bringing the Brand to Light | Abelli, Heide | Marketing | Marketing( MKTG101 ) |
| 2 | 2085 | Saxonville Sausage | Moore, Kate | Marketing | Marketing( MKTG101 ) |
| 3 | 4249 | Clean Edge Razor: Splitting Hairs in Product Positioning | Quelch, John A.;Beckham, Heather | Marketing | Marketing( MKTG101 ) |
| 4 | 9-581-154 | MEM Co., Inc. | Quelch, John A. | Marketing | Marketing( MKTG101 ) |
| 5 | 9-589-028 | Suzuki Samurai | Quelch, John A.;Hiller, Tammy Bunn | Marketing | Marketing( MKTG101 ) |
| 6 | 9-593-064 | Colgate-Palmolive Co.: The Precision Toothbrush | Quelch, John A.;Laidler, Nathalie | Marketing | Marketing( MKTG101 ) |
| 7 | 4350 | Cottle-Taylor: Expanding the Oral Care Group in India | Quelch, John A.;Zalosh, Alisa | Other | Marketing( MKTG101 ) |